Privacy Policy for River Current Rigs
River Current Rigs is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our online platform, purchase our products, or engage with our services, including manufacturing and retail of fishing tackle, custom rod building, and gear repair. We adhere to applicable privacy laws and regulations, including the General Data Protection Regulation (GDPR) where relevant, and Canadian privacy legislation.
1. Information We Collect
We collect various types of information to provide and improve our services to you.
- Personal Identifiable Information (PII): This includes information you voluntarily provide to us when you make a purchase, register an account, subscribe to our newsletter, request custom services, or communicate with us. This may include your name, shipping address, billing address, email address, phone number, and payment information.
- Transaction Information: Details related to purchases you make of our products, such as spinning rods, feeder rods, fishing reels, fishing line, braided line, hooks, leaders, floats, sinkers, hardbaits, soft plastics, groundbait, feeders, landing nets, keepnets, tackle boxes, and bags, as well as custom rod building services and gear repair.
- Technical Data: When you visit our online platform, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and how you interact with our site. This helps us understand how our site is used and to improve your experience.
- Usage Data: Information about how you use our online platform, pages viewed, products viewed, and other interactions.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Provide and Manage Services: Fulfill orders for fishing tackle, process custom rod building requests, manage repairs, and deliver purchased products. This includes processing payments, shipping products, and providing customer support.
- Communication: To communicate with you about your orders, inquiries, product updates, and promotional offers (if you have opted in).
- Improve our Online Platform and Services: To analyze trends, administer our site, track user movements, and gather broad demographic information for aggregate use. This helps us to enhance user experience, website functionality, and product offerings.
- Personalization: To personalize your experience on our online platform by presenting products and offers tailored to your interests.
- Legal Compliance and Security: To comply with legal obligations, prevent fraud, and ensure the security of our services.
3. Sharing Your Information
We do not sell your personal information to third parties. We may share your information with:
- Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, shipping, website hosting, data analysis, email delivery, and marketing assistance. These service providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
- Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.
5. Your Rights
Depending on your location and applicable privacy laws (such as GDPR), you may have the following rights regarding your personal data:
- Right to Access: You have the right to request a copy of the personal information we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
- Right to Erasure (Right to be Forgotten): You may request the deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data under certain circumstances.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the contact information provided below.
6. Cookies and Tracking Technologies
Our online platform uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and for marketing purposes. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our online platform may become inaccessible or not function properly.
7. Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently received personal information from a child under 16, we will delete such information from our records.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "last updated" date.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
River Current Rigs
147 Shoreline Drive,
Suite 300,
Kingston, Ontario,
K7L 4V1, Canada